Social Media Manager
Digital Appointments
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The Role
As Social Media Marketing Specialist, you'll take the lead on planning, creating, and delivering social media strategies across a diverse portfolio of clients spanning both B2B and B2C. You'll be equally comfortable crafting professional, authority-building content for business audiences on LinkedIn as you are creating bold, engaging, and creative content that captures attention on TikTok. Alongside your organic social expertise, you'll also bring solid experience of paid social — using data and insight to drive measurable results for clients across the full spectrum of their social media presence.
Key Responsibilities
- Developing and implementing tailored social media strategies for both B2B and B2C clients, aligned to their individual objectives, audiences, and brand voice
- Planning and managing content calendars across multiple platforms, ensuring consistent, high-quality delivery for all client accounts
- Creating compelling content for LinkedIn, TikTok, Instagram, Facebook, and X (Twitter), adapting tone, format, and style to suit each platform and audience
- Planning, managing, and optimising paid social campaigns across LinkedIn Ads, TikTok Ads, Meta Ads, and other relevant platforms
- Monitoring, analysing, and reporting on both organic and paid social performance, translating data into clear insights and actionable recommendations
- Developing thought leadership and professional content strategies for B2B clients alongside creative, high-impact consumer campaigns for B2C clients
- Building strong client relationships, presenting strategies and performance reports with confidence and clarity
- Staying ahead of platform updates, algorithm changes, and emerging social media trends — particularly across LinkedIn and TikTok
- Collaborating with wider agency teams including content, design, SEO, and PPC to ensure an integrated approach to client campaigns
- Proven experience in a social media marketing role covering both B2B and B2C — agency experience is highly desirable
- Strong, hands-on experience of LinkedIn and TikTok — both organic content and paid advertising on these platforms is essential
- Solid experience managing paid social campaigns across LinkedIn Ads, TikTok Ads, and Meta Ads
- A good understanding of the B2B buyer journey alongside a flair for creative, consumer-focused content and campaigns
- Proficient with social media management and scheduling tools such as Hootsuite, Sprout Social, Buffer, or similar
- Excellent written and creative communication skills with the ability to adapt tone, style, and format across very different brands and audiences
- A data-driven mindset with the ability to interpret performance metrics and demonstrate clear ROI to clients
- Strong client management and presentation skills
- Based within commuting distance of Norwich for hybrid working requirements
- Salary up to £40,000 depending on experience
- Hybrid working arrangement offering a great balance between office and home working
- A creative, collaborative agency environment with a varied and exciting mix of B2B and B2C clients
- Genuine opportunities for career development and progression
- The chance to work across a broad and diverse client portfolio with a talented, ambitious team
If you're an experienced Social Media Marketing Specialist with a strong grasp of both B2B and B2C social media — and the LinkedIn and TikTok expertise to match — we'd love to hear from you. Apply now with your up-to-date CV and one of our consultants will be in touch to discuss the opportunity in more detail.
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