Social Media Manager in Birmingham, West Midlands

Social Media Manager

Salary: £46,140 to £52,206 per annum
Location: Birmingham
Contract: Full-time, 6-month fixed-term contract
Working Arrangements: Hybrid, 2 days per week onsite

Sellick Partnership are working with a leading higher education institution to recruit an experienced Social Media Manager to join their Marketing and Communications Department on a 6-month fixed-term contract.

The successful candidate will have proven experience managing social media and content within the Higher Education sector, taking ownership of social media strategy, channel development and engaging content to increase audience engagement and support student recruitment.

The responsibilities of the Social Media Manager will include:

• Develop and deliver a social media strategy aligned with the institution's wider communications, engagement and student recruitment objectives.
• Take ownership of social media channels, leading the planning, creation and management of engaging content, including short-form videos, photography, graphics and written copy.
• Oversee the content calendar, manage online communities and ensure content is timely, consistent and aligned with brand guidelines.
• Work closely with internal stakeholders and content creators, providing leadership, coordinating workloads and delivering effective social media campaigns.
• Monitor channel performance, analyse engagement data and use insights to improve content, audience reach and overall social media effectiveness.

The ideal candidate for the Social Media Manager role will have:

• Essential: Previous professional experience working within the Higher Education sector, ideally within a university or higher education institution.
• Proven experience operating at social media manager level, with responsibility for managing social media channels, developing strategies and overseeing content.
• Strong content management and creation experience across multiple platforms, alongside an understanding of social media trends and audience behaviours.
• Experience managing or coordinating social media teams, content creators and internal stakeholders.
• Excellent communication, organisational and analytical skills, with experience using performance data to evaluate campaigns and improve engagement.

Please note: Previous Higher Education experience is essential for this position. Candidates without experience working within the Higher Education sector will not be considered.

How to apply for the Social Media Manager role:

If you have the relevant Higher Education experience and believe you are well suited to this opportunity, please apply directly or contact either Tim Farnsworth or Adam Rouse at Sellick Partnership's Derby office for more information.

CVs will be screened and submitted to the client for shortlisting, with successful applicants being contacted to arrange interviews as soon as possible.

Sellick Partnership is proud to be an inclusive and accessible recruitment business and we support applications from candidates of all backgrounds and circumstances. Please note, our advertisements use years' experience, hourly rates, and salary levels purely as a guide and we assess applications based on the experience and skills evidenced on the CV. For information on how your personal details may be used by Sellick Partnership, please review our data processing notice on our website.