Social Media Marketing Manager

Social Media Marketing Manager

£30,000 - £35,000

Peterborough

Job Summary

Our client are seeking a creative, strategic, and results-driven Social Media Marketing Manager to lead our social media presence across multiple platforms. The ideal candidate will develop and execute engaging content strategies, grow our online community, strengthen brand awareness, and drive customer engagement while supporting overall marketing objectives.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with business goals.
• Create, schedule, and publish engaging content across platforms including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, and emerging channels.
• Manage the company's social media calendar and ensure consistent brand messaging.
• Monitor trends, audience insights, and competitor activity to identify opportunities for growth.
• Build and engage online communities by responding to comments, messages, and customer inquiries in a timely and professional manner.
• Plan and execute paid social media advertising campaigns, including audience targeting, budget management, and performance optimisation.
• Collaborate with marketing, sales, design, and content teams to support campaigns and product launches.
• Track, analyse, and report on key performance metrics, providing actionable recommendations for continuous improvement.
• Work with influencers, brand ambassadors, and external partners to increase brand reach.
• Stay current with platform updates, industry trends, and social media best practices.

Key Skills

• Social media strategy
• Content creation
• Community management
• Paid social advertising
• Copywriting
• Analytics and reporting
• Campaign planning
• Brand management
• Trend analysis
• Communication and collaboration
• Time management
• Creativity

Key Performance Indicators (KPIs)

• Growth in followers and audience engagement
• Reach and impressions across social channels
• Website traffic generated from social media
• Lead generation and conversion rates
• Return on ad spend (ROAS)
• Engagement rate (likes, comments, shares, saves)
• Campaign performance against objectives
• Community response time and customer satisfaction

If this role is of interest to you, please can you email Fraser