UK Retail Sales & Business Development Executive
WB Technologies Ltd. · Direct employer
UK Retail Sales & Business Development Executive
Gaming Accessories & Consumer Technology
Location: United Kingdom — remote and field-based, with travel to retailers and partners when required. Employment: Full-time. Compensation: £40,000–£60,000 + uncapped commission
About the Company
Our identity is confidential at this stage and disclosed to shortlisted candidates. We are an established international gaming-hardware company with a proven, competitively priced range — gaming monitors, peripherals, chairs, desks and accessories — already sold across multiple markets.
We are now expanding in the UK, and our strategy is built on physical retail, wholesale and distribution — not online marketplaces. Primary targets are national retail chains, department stores, hypermarkets and major specialist retailers, supported by independent gaming and consumer-electronics stores.
The Role
We are looking for an ambitious, commercially driven UK Retail Sales & Business Development Executive. This is a hands-on individual-contributor role — no team to manage. You will personally identify, approach and develop relationships with retail buyers, category managers, distributors and commercial partners.
Head office handles logistics, fulfilment, stock, product and marketing, so you can focus on opening doors, presenting the range and closing opportunities. We're particularly interested in candidates with roughly three to five years of relevant experience, ready to take on more and prove what they can do.
Key Responsibilities
- Identify and approach relevant UK retailers, distributors, wholesalers and buying groups.
- Build relationships with retail buyers, category managers and purchasing teams; introduce and present the product range.
- Develop opportunities with national retailers such as Currys, Argos, GAME, Smyths, Tesco, Sainsbury's, John Lewis, The Range and B&M, plus specialist and independent stores.
- Identify UK distributors that can accelerate access to retail accounts.
- Support negotiations on listings, pricing, margins, promotions and trade terms.
- Build and maintain a strong pipeline, following opportunities from first contact through to listing and launch — and maintaining accounts afterwards.
- Attend buyer meetings, trade shows and industry events; report on opportunities, feedback, competitor activity and market needs.
- Work directly with senior decision-makers, with short reporting lines and fast decisions.
Candidate Profile
The essential requirement is straightforward: you have current, working relationships with buyers or category teams at UK retailers or distributors in a relevant category, and you can point to accounts or listings you personally opened or grew. We care more about who you can call this month than about job titles.
Beyond that, the ideal candidate has:
- ~3–5 years in B2B sales, retail business development, distribution or account development.
- Experience in gaming, consumer electronics, tech accessories, computer peripherals, toys or a closely related category.
- Working knowledge of how products get into UK retail — buyer meetings, range reviews, pricing, margins, promotional funding and commercial terms.
- Strong communication, presentation and negotiation skills; the confidence to approach new buyers; and the persistence to follow up and close.
- The ability to work independently, and willingness to travel within the UK when required.
- Hunger to build a sales career and be rewarded for measurable results — motivated by a stable base plus meaningful commission.
The Type of Person We Are Looking For
We are looking for someone who:
* Is hungry to succeed and prove themselves.
* Is confident contacting buyers, arranging meetings and presenting products.
* Is comfortable taking responsibility without needing to manage a team.
* Is entrepreneurial, persistent and commercially minded.
* Is motivated by a combination of a stable base salary and meaningful commission.
* Wants to grow professionally alongside an expanding international gaming brand.
What We Offer
- £40,000–£60,000 base plus an uncapped commission structure linked to profitable sales.
- A proven, competitively priced gaming product range.
- Full head-office support across stock, logistics, fulfilment, product and marketing.
- Direct access to ownership and fast, bureaucracy-free decisions.
- A leading role in establishing an international gaming brand in the UK, with responsibilities and pay growing as the business develops.
How to Apply
Submit your CV and a short covering note addressing:
- Your sales, retail BD or distribution experience, and the product categories you've worked with.
- The UK retailers, distributors or buying teams you have personally dealt with, and the current strength of those relationships (specific buyer names discussed confidentially at interview — this point is the deciding factor in shortlisting).
- New accounts or listings you personally opened or grew.
- How you'd introduce a new gaming brand into UK physical retail in the first six months.
- Your location, availability and compensation expectations.
The company's identity, range and plans are shared with shortlisted candidates before the first interview. Applications that don't demonstrate relevant, current UK retail or distribution relationships will not be shortlisted.
Application opens at the source listing. Free for jobseekers.