Vehicle Data & Fitment Analyst in Crewe, Cheshire

Vehicle Data & Fitment Analyst | Automotive Accessories | Crewe

The Role

An exciting opportunity to join a growing online retailer within the automotive accessories space, ideal for someone with a genuine passion for cars and a keen interest in how the automotive industry continues to evolve.

Working closely with the senior product team, you'll take ownership of vehicle data and fitment information, ensuring products are compatible with the correct makes, models and specifications. From keeping up to date with new vehicle launches and facelifts to researching technical details and identifying emerging product opportunities, you'll play a key role in ensuring the business stays ahead of the market.

This role combines automotive knowledge with analytical thinking, data management and commercial insight, making it ideal for someone who enjoys researching the finer details of vehicles, working with data and turning findings into meaningful business recommendations.

Key Responsibilities

• Take ownership of the vehicle database, ensuring accurate and up-to-date information across vehicle makes, models, generations, body styles and model years.

• Keep up to date with the latest automotive developments, including new vehicle launches, facelifts and specification changes that may impact product compatibility.

• Proactively research vehicle specifications and source technical information from manufacturers, dealerships, suppliers and industry contacts where required.

• Coordinate the sourcing of vehicle templates and arrange vehicle scans where information is unavailable, ensuring new and updated models can be supported.

• Regularly review and audit vehicle data, identifying gaps, inconsistencies and inaccuracies to maintain reliable fitment information.

• Monitor vehicle registration figures, sales trends and market developments to identify popular and emerging models, helping to prioritise future product development.

• Analyse internal sales performance alongside wider market data to identify gaps in product coverage and potential commercial opportunities.

• Communicate vehicle updates and changes to internal teams, ensuring product listings, compatibility information and customer-facing data remain accurate.

• Produce regular reports and updates on vehicle launches, database coverage, market trends and product opportunities to support informed business decisions.

About You

• A genuine passion for cars and the automotive industry, with a strong interest in how vehicles evolve, from new model launches and facelifts to changes in specifications and design.

• Someone who actively follows automotive news and developments, enjoys researching different makes and models, and is naturally curious about the finer technical details.

• Strong analytical skills, with the ability to interpret data.

• Highly organised and detail-oriented, with a methodical approach to maintaining databases and ensuring information is consistently accurate.

• Confident using Excel or Google Sheets, including lookups, pivot tables and data cleansing.

• A confident communicator who can liaise with external suppliers and industry contacts to obtain technical information.

• Proactive, commercially minded and comfortable managing multiple priorities.

BH37783