Affiliate & Influencer Executive

Affiliate & Influencer Executive – Confidential Brand

A fast‑growing UK consumer brand is seeking an Affiliate & Influencer Executive to take ownership of its TikTok Shop creator programme. This is an exciting opportunity to join a business with expert‑developed products, a rapidly expanding customer base and a highly engaged creator community.

You’ll report into the Marketing Manager, work closely with senior leadership and manage the creator relationships that drive performance. This is a hands‑on role where you’ll build and improve the system, not just operate it.

Key Responsibilities

• Manage the TikTok Shop affiliate and creator programme end to end.
• Build strong relationships with top‑performing creators.
• Negotiate and manage retainer agreements and ensure output is delivered.
• Recruit high‑value creators through research and outreach.
• Use performance data to guide budget allocation and strategic decisions.
• Manage sample strategy to balance discovery with ROI.
• Coordinate creator competitions, leaderboards and incentive programmes.
• Work with agencies and platform partners to unlock opportunities.
• Report weekly on programme performance against targets.

What We’re Looking For

TikTok Shop Expertise (Required)

• Hands‑on experience running a TikTok Shop affiliate or creator programme.
• Strong understanding of target plans, sample approvals, open collaboration, creator tiers and incentive mechanics.
• Familiarity with affiliate management tools.

Creator Relationship Skills

• A natural relationship‑builder creators trust.
• Confident negotiating retainers and handling performance conversations.
• Strong written communication for briefs, outreach and community management.

Data & Performance Analysis

• Comfortable using spreadsheets and dashboards.
• Able to turn data into clear commercial decisions.

You’ll Thrive Here If You…

• Take ownership and enjoy building systems.
• Stay ahead of a fast‑changing platform.
• Care about doing the work well, not just being busy.
• Want to see the impact of what you build.

Nice to Have

• Experience in supplements, health, beauty or FMCG.
• Experience with creator live strategy.
• Existing creator or agency network on TikTok Shop UK.

What’s on Offer

• A salary of up to £30,000 per year.
• A performance linked bonus scheme.
• Hybrid working (4 Days Office / 1 Day Home).
• 25 Days Holiday plus Bank Holidays.
• A brand investing heavily in creator partnerships.
• Direct access to senior leadership.