Head of E-Commerce Operations & Growth

Head of E-Commerce Operations & Growth

Location: Cardiff (Hybrid)

Salary: £50,000 + Performance Bonus + Excellent Career Progression

Adecco is proud to be recruiting on behalf of a rapidly growing, multi-brand organisation within the medical and healthcare sector. We are seeking a commercially driven and highly capable Head of E-Commerce Operations & Growth to take ownership of a portfolio of established and expanding online stores.

This is a fantastic opportunity for an ambitious e-commerce professional who thrives in a fast-paced environment and is looking to make a tangible impact on business growth and performance.

The Role

This is far more than a traditional e-commerce management position. You will take full responsibility for the performance, optimisation, and growth of multiple Shopify and WooCommerce stores, combining strategic thinking with hands-on delivery.

You will lead on driving revenue, improving customer experience, enhancing operational efficiency, and scaling online performance across several brands.

Key Responsibilities

E-Commerce Leadership

• Take full ownership of multiple online stores
• Develop and execute growth strategies aligned with business objectives
• Manage trading calendars, campaigns, and product launches
• Monitor and improve all key commercial KPIs

Platform Management (Shopify & WooCommerce)

• Oversee day-to-day administration and optimisation
• Manage themes, plugins, integrations, and functionality
• Ensure sites are secure, high-performing, and conversion-focused
• Work with developers, designers, and external partners

Commercial Performance & Analytics

• Track and optimise revenue, profitability, and conversion rates
• Monitor KPIs including AOV, CAC, LTV, ROAS, and cart abandonment
• Analyse performance data and implement improvement strategies
• Build and maintain reporting dashboards

Digital Marketing Oversight

• Collaborate with internal teams and agencies across:
• SEO & organic growth
• Paid media (Google Ads & Meta)
• Email marketing & automation
• Retargeting and affiliate activity
• Ensure all channels align to drive performance and ROI

Product & Customer Experience

• Manage and optimise large product catalogues
• Improve navigation, product listings, and merchandising
• Enhance the end-to-end customer journey
• Drive retention, repeat purchases, and customer satisfaction

Operational Excellence

• Work closely with fulfilment, procurement, and customer service teams
• Improve stock management and order processes
• Develop scalable systems to support ongoing growth

About You

We are looking for a results-driven individual who can demonstrate:

• Experience in e-commerce management
• Proven success growing online revenue and profitability
• Experience managing multiple e-commerce sites
• Strong Shopify and WooCommerce expertise
• Solid understanding of web performance, UX, and CRO
• Experience working with data, analytics, and reporting tools
• Strong knowledge of digital marketing channels and strategy

Highly desirable:

• Experience within healthcare, medical equipment, or regulated industries but not essential
• Exposure to both B2B and B2C environments
• Marketplace experience (Amazon, eBay)
• International e-commerce experience

Personal Attributes

• Commercially focused and results-driven
• Analytical and detail-oriented
• Technically confident
• Proactive and solutions-focused
• Comfortable taking ownership and accountability
• Driven by growth and continuous improvement

What's On Offer

• Competitive salary + performance bonus
• Significant career progression opportunities
• Hybrid/remote working with Cardiff base
• Free parking in Cardiff city centre
• Supportive, sociable team environment
• Company pension scheme
• Early finish on Fridays (1:30pm!)

Why Apply?

This is a unique opportunity to take ownership of a growing portfolio within a stable and expanding sector. You'll have the autonomy to shape strategy, implement meaningful change, and directly influence commercial success.

If you're an ambitious e-commerce leader ready to take the next step in your career, we would love to hear from you.

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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