Area Sales Manager UK & NWE

Area Sales Manager - UK & NWE

Deep Sea Electronics is a global leader in the design and manufacture of generator controllers, automatic transfer switch controllers, battery chargers, and vehicle and off-highway control systems—powering critical infrastructure worldwide.

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With over 200 employees across four continents, we deliver innovative solutions to customers in more than 150 countries. Our operations are supported by our UK headquarters and a strong international distributor network.

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We are now seeking an Area Sales Manager to join our UK commercial team.

Job Summary & Role

• To leverage value from all customers and prospects within an assigned geographic region or regions, exceeding the regional sales targets for all allocated product categories, taking market share at every opportunity

• To convert high value business opportunities from both existing customers and prospects across all product categories

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• To successfully create and accurately manage the sales pipeline process, leading to conversion of opportunities across all DSE product categories and other Control group company product ranges as required

• Manage the sales performance of any distributors performance for those appointed in your region for their allocated geography and Control group product groups
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​Requirements:

• Knowledge of working within a company that has a technical product or service in a commercial role within the control electronics related sector
• Proven relationships with key decision makers in the control electronics sector within the U.K. & Ireland
• Proven technical and commercial selling and negotiation skills
• Commercially astute results orientated team player
• Strong written and verbal communication skills
• Ability to work from a home office and work independently in a field-based role
• Ability to travel internationally adequately to cover assigned territory
• Ability to recognise market trends and evaluate competitor strengths and weaknesses
• Full driving licence
• Sales role within a technically orientated company/product range, preferably within the control electronics industry in the U.K & Ireland
• Proven experience of successful demand generation
• Min 5 GCSE (or equivalent), Maths and English essential

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​Key Duties & Responsibilities:

• Drive sales growth and market expansion within the assigned territory across all Control & Automation (C&A) brands and product categories
• Maintain a strong focus on developing the DSE Control product group
• Develop and implement effective regional sales and distribution strategies (where applicable)
• Plan, coordinate, and execute marketing activities in collaboration with distribution partners to increase market share
• Identify and develop new business opportunities while strengthening relationships with existing customers
• Conduct regular visits to customers and prospects to build trust, reinforce the C&A brand, and grow profitable business
• Act as the voice of the customer within the C&A group, while representing the business externally as a trusted partner
• Promote both existing and new C&A products to customers
• Work cross-functionally with internal teams to ensure high levels of customer service and satisfaction
• Monitor competitor activity and stay informed on market developments
• Conduct market research within the customer base to respond effectively to changing conditions

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Benefits:

• 25 days holiday + Bank Holidays
• New flexible holiday scheme 
• Bupa Healthcare package
• Life Insurance
• Enhanced Maternity/Paternity pay
• 5% Pension contributions
• Companywide performance-based annual bonus scheme