Field Sales Engineer in Southcote, Reading

The Role:

Your role will be to grow the capital equipment business by developing strong, long-term customer relationships and positioning the company as a trusted compressed air solutions partner. You will take ownership of opportunities from initial identification and technical discovery through to solution development, quotation, commercial negotiation and successful conclusion. Rather than leading purely on price, you will understand the customer’s operation and demonstrate the value of selecting the right solution for the application. You will develop a deep understanding of your market, customers, competitors and future opportunities, while maintaining a disciplined approach to territory and opportunity management.

You will act as a trusted technical consultant, helping customers choose the most appropriate compressed air solution for their operation across a range including:

• Diesel-powered portable air compressors

• Electric-powered portable air compressors

• Desiccant dryers • Nitrogen generation systems

• High-pressure boosters

• Associated equipment and complete application solutions

Key Responsibilities:

• Develop sales of portable air capital equipment throughout the South of England.

• Identify and develop new customers, markets and applications where the technology can add value.

• Grow existing accounts by understanding their operations, equipment requirements and future investment plans.

• Build and maintain a healthy pipeline of short, medium and long-term opportunities.

• Develop opportunities from initial prospecting through to final order.

• Prepare professional technical and commercial proposals and lead customer negotiations.

• Maintain a clear understanding of competitor activity and market developments.

• Build strong relationships at multiple levels within customer organisations.

• Maintain regular customer contact through a structured programme of field visits.

• Support wider UK and Ireland opportunities where required. Skills & Experience The ideal candidate is an experienced salesperson who combines commercial drive with genuine technical credibility, and will bring:

• Around 8–10 years of successful sales experience, ideally involving capital equipment, engineered products or complex technical solutions.

• A strong technical understanding and the ability to learn sophisticated engineering products and applications.

• Experience developing significant customer relationships over extended sales cycles.

• The confidence to discuss both technical and commercial subjects with customers.

• A consultative approach to selling, backed by strong business development and prospecting skills.

• Excellent negotiation, presentation and communication skills.

• A structured approach to territory, pipeline and opportunity management.

• The confidence to work independently while remaining an active member of a wider team.

• Strong IT skills, including modern CRM, communication and productivity tools.

• Good analytical and organisational skills.

• Self-motivation, a professional manner and a drive to solve customer problems.

• A willingness to travel extensively throughout the territory and, where necessary, nationally.

Experience in compressed air, construction equipment, industrial equipment, process industries, drilling, rental, utilities, manufacturing, energy or other technically demanding capital equipment environments would be particularly relevant. Location & Territory The primary territory is the South of England, with occasional national travel across the UK to support customers, projects, exhibitions, demonstrations, training and strategic opportunities.

You will run your territory as a business in its own right, maintaining a clear understanding of:

• Key customers and prospects

• Market potential and major projects • Competitor activity

• Customer equipment fleets • Future replacement opportunities

• New applications

• Pipeline development and forecast accuracy

• Strategic growth opportunitie