Lead Generation Executive

Working for this well-established, innovative and progressive company, the Lead Generation Executive will work as part of a motivated team to effectively carry out B2B outbound calling and appointment setting for field-based Business Development Managers.

The role has OTE bonus of £5,000 per year.

The will Lead Generation Executive work Monday to Friday 9am-530pm - hybrid working is available following the training period.

You will be rewarded with 23 days’ holidays (plus Bank Holidays), rising to 30 days with service; quarterly staff awards; hybrid working; duvet and charity days; enhanced family leave; health and wellbeing support including Medicash, gym discounts, Perkbox.

Role responsibilities:-

• Confidently make high-volume outbound cold calls to prospective clients.
• Clearly and persuasively communicate value propositions over the phone.
• Identify needs and tailor conversations to create sales opportunities.
• Book well-qualified appointments that meet agreed criteria.
• Handle objections professionally and maintain control of conversations.
• Build rapport quickly and establish trust with prospects.
• Record and manage detailed information accurately within CRM systems.
• Manage time effectively to balance call activity, follow-ups, and admin tasks.
• Collaborate with BDMs to ensure alignment and maximise conversion opportunities.
• Adapt approach based on feedback, results, and market insights.

Skills, knowledge and experience:-

• Has experience of effectively carrying out B2B outbound calling and appointment setting.
• Understands the proposition and can clearly articulate its benefits to clients.
• Knows how to identify customer pain points and align solutions accordingly.
• Understands what qualifies as a high-quality sales appointment.
• Understands key sales metrics such as call volumes, talk time, and conversion rates.
• Knows how to position value and handle objections confidently.
• Knows the importance of building early-stage relationships to support longer-term opportunities.
• Understands how BDMs operate and the importance of diary management and scheduling.
• Takes ownership of personal targets and performance outcomes.
• Demonstrates professionalism and consistency in all interactions.
• Is proactive in generating opportunities and solving problems.
• Proficient in Microsoft 365 tools, including Outlook, Teams, and Excel.
• Experience using CRM systems such as HubSpot.
• Comfortable working with outbound dialling systems and call tracking tools.
• Able to input, track, and analyse basic performance data.

KEYWORDS: leads, outbound, calls, KPIs targets, CRM, Hubspot, appintments

Unfortunately, due to time restrictions we cannot respond to every applicant, in the event that we haven’t contacted you within 48 hours please take it you have not been successful for this particular role, but your details will be kept on file and considered for all future vacancies.

We are an equal opportunities agency and welcome applicants from all backgrounds.

We are acting on behalf of the client as an Employment Agency in relation to this vacancy.