Marketing Manager in Shrewsbury, Shropshire

Overview

Our client is an established professional services business in Shrewsbury and they are looking for a Marketing Manager to deliver all marketing activities across the organisation. The role works closely with the Director responsible for marketing supporting the development of the overall marketing plan.

The Marketing Manager is responsible for managing the CRM system, co-ordinating internal communications and departmental marketing plans, organising events as well as maintaining social media and website content.

Duties

• Maintaining accurate and reliable client and prospect data
• Creating and managing marketing campaigns
• Supporting the development and implementation of marketing plans across departments
• Working with department heads to identify marketing opportunities and objectives for their clients
• Reviewing client survey feedback, sharing findings and co-ordinating follow up actions to support awareness and lead generation

Experience

• Experienced in a marketing or communications role
• Experienced in using Marketing Design Tools (eg Adobe Suite, Canva)
• Experienced in using CRM systems
• Experienced in managing social media platforms and website content
• Strong organisation and project co-ordination skills
• Excellent written and verbal communication skills
• A marketing qualification or relevant professional certification (desirable)
• Experienced in using email marketing platforms (desirable)
• Knowledge of SEO and website analytics tools (desirable)
• Experienced in co-ordinating corporate events (desirable)
• A full driving licence and own vehicle is essential