Sector Marketing Manager in Wrenthorpe

Role Purpose

This is a senior marketing role responsible for leading the development and delivery of marketing strategies for YPO's Procurement Services sector.

The postholder will work closely with senior leaders and category teams to increase brand awareness, generate leads, strengthen customer relationships, and drive revenue growth.

The role combines strategic planning, campaign leadership, stakeholder management, and performance analysis to support organisational objectives and commercial success.

Key Responsibilities

Develop and implement annual marketing strategies aligned with organisational and sector objectives.

Lead, plan, execute, and evaluate multi-channel marketing campaigns to attract new customers, increase engagement, and improve retention.

Drive qualified website traffic and generate leads for the procurement team.

Act as the marketing lead for Procurement Services, partnering with category leads to deliver agreed business priorities.

Oversee the creation of compelling content across websites, blogs, publications, email campaigns, and digital channels.

Manage end-to-end email marketing campaigns, including planning, execution, reporting, and optimisation.

Monitor customer behaviour, market trends, competitor activity, and campaign performance to inform marketing decisions.

Identify and implement innovative marketing techniques, technologies, and continuous improvement initiatives.

Build relationships with suppliers, partners, and agencies to maximise collaboration opportunities and commercial outcomes.

Take ownership of customer touchpoints, communications, and marketing assets to ensure a consistent customer experience.

Planning and Organising

Lead extensive marketing planning to support the delivery of the organisational strategy.

Take full responsibility for marketing activity within the assigned sector, including forecasting, budgeting, campaign planning, timelines, and performance delivery.

Coordinate cross-functional planning with procurement, sales, customer services, finance, operations, and other internal teams.

Balance strategic priorities while responding effectively to ad hoc requests from senior stakeholders.

Continuously analyse and monitor campaign performance, using data and insights to optimise results and achieve objectives.

Problem Solving and Decision Making

Make strategic and operational decisions regarding the planning, implementation, and measurement of marketing activities.

Ensure all marketing activity maintains the integrity of the YPO brand and delivers a positive customer experience.

Influence senior stakeholders and sector leaders on marketing strategy, priorities, and delivery.

Recommend and implement tactical and strategic improvements that support business growth and organisational objectives.

Stakeholder Management and Relationships

Internal Stakeholders:

Strategic Leadership Team.

Marketing and E-Commerce Team.

Procurement teams, including Category Business Managers and Buyers.

Business Development and Sales Teams.

Finance, Operations, Customer Services, HR, and other support functions.

External Stakeholders:

Customers.

Suppliers.

Strategic partners.

Digital and creative agencies.

Key Skills and Experience Required

Candidates should demonstrate experience and capability in:

Strategic marketing leadership.

Marketing campaign planning and execution.

Lead generation and customer acquisition.

Customer engagement and retention.

Content marketing and brand management.

Data analysis and performance reporting.

Stakeholder engagement and influencing skills.

Cross-functional collaboration.

Commercial awareness and revenue growth focus.

Project management and organisational skills.

Personal Attributes

Strong communication skills, with the ability to explain complex information clearly and confidently.

Influential relationship builder, capable of working effectively with senior stakeholders.

Proactive, analytical, and commercially minded.

Adaptable and able to manage multiple priorities in a fast-paced environment.

Fluent spoken English at Level 2 (Proficient), in line with the Fluency Duty requirements under the Immigration Act 2016.

Key Candidate Profile

The ideal candidate will be an experienced marketing professional with a strong background in strategic marketing, sector-based marketing, digital campaigns, lead generation, and commercial marketing delivery.

They should have the ability to lead marketing strategies independently, manage multiple campaigns, analyse performance data, influence senior stakeholders, and deliver measurable business growth.