Marketing Manager

We are recruiting for a Marketing Manager to join a growing, privately owned luxury care home provider with an excellent reputation for delivering high-quality residential, nursing and dementia care.

This is an exciting opportunity to take ownership of the group's marketing function, leading enquiry generation across a portfolio of established homes while supporting continued growth. Working closely with senior leadership, you will shape marketing strategy, oversee digital performance and ensure campaigns deliver measurable occupancy results.

The Role
Reporting into the senior leadership team, you will lead the group's marketing activity across a portfolio of luxury care homes. This is a commercially focused role where success will be measured by the quality of enquiry generation and marketing performance rather than simply campaign delivery.

You'll work alongside external marketing specialists, analyse performance data and occasionally visit homes where additional marketing support is needed to improve enquiry generation and local visibility.

Key Responsibilities

• Develop and deliver the group's marketing strategy.
• Drive enquiry generation across the care home portfolio.
• Manage external digital marketing agencies covering website, SEO, PPC and paid campaigns.
• Monitor marketing performance, lead quality and return on investment.
• Analyse campaign data and identify opportunities to improve results.
• Work closely with operational teams to support occupancy growth.
• Visit homes where additional marketing support or local campaigns are required.
• Protect and develop the company's premium brand.

Ideal Candidate

• Previous multi-site marketing experience.
• Care homes, healthcare, retirement living experience.
• Strong digital marketing knowledge including SEO, PPC, website management and lead generation.
• Experience managing external agencies.
• Commercially minded with the ability to translate marketing activity into measurable business outcomes.
• Confident communicator able to work collaboratively with operational and senior leadership teams.

Working Pattern & Benefits

• Hybrid working with travel across the portfolio as required.
• Opportunity to join a respected and growing care provider with ambitious plans for the future.

Interested? Contact Lisa at Bright Selection for a confidential discussion.

Bright Selection advertises roles on behalf of our clients. If you do not hear back from us within 3 working days of your application, unfortunately you have not been successful on this occasion. We may retain your details for future suitable opportunities and will contact you separately if we do so.