Marketing Manager

Our client is a growing and ambitious business within the construction equipment sector, seeking a Marketing Manager to take ownership of their marketing and communications function. This is an exciting opportunity for a creative, commercially minded marketing professional to join a business at a pivotal stage of growth and play a key role in building brand awareness, generating leads, and supporting future expansion. The successful candidate will enjoy a varied, hands-on role with the opportunity to shape marketing strategy while delivering impactful day-to-day campaigns.  As the business continues to grow, this role offers the opportunity to build and lead a dedicated marketing team. 

The role offers great benefits including flexible working, 25 days holiday plus bank holidays and an all staff bonus scheme, paid quarterly.

Job Title:         Marketing Manager

 Job Type:        Permanent

 Location:       Bordon, Hampshire

 Salary:           £40,000 - £45,000

 Reference no:            16161

Marketing Manager – About The Role

Reporting to the Directors, you will take ownership of the company's marketing activity across multiple channels, driving brand awareness, customer engagement, lead generation, and business growth. This broad and rewarding role combines strategic planning with hands-on delivery across digital marketing, social media, CRM management, content creation, events, advertising, and brand development. As the business continues to grow, this role offers the opportunity to build and lead a dedicated marketing team. Key Responsibilities

• Social Media Management: Own, manage and grow the company’s social media presence, ensuring consistent messaging, engagement, and brand identity across relevant platforms.
• Content Creation: Develop engaging marketing content that supports brand awareness, customer engagement, and lead generation initiatives.
• Digital Advertising: Plan, manage and optimise paid social media campaigns and Google PPC activity, monitoring budgets, ROI, and performance metrics.
• Email Marketing & CRM: Create targeted email marketing campaigns and maintain the CRM system, ensuring data accuracy and effective reporting.
• Brand Development: Support and enhance brand awareness across digital and offline channels, ensuring all communications align with brand guidelines and company positioning.
• Advertising & PR: Coordinate and monitor advertising campaigns across relevant industry publications and trade media.
• Events Management: Support the organisation and delivery of exhibitions, trade shows, industry events, marketing materials, and promotional activity.
• Reporting & Analysis: Monitor performance across marketing channels, analyse results, manage budgets, and provide actionable recommendations to improve campaign effectiveness.

 The successful Marketing Manager will be:

• Ambitious, motivated, curious and eager to learn, with a genuine passion for marketing and communications.
• Growth-focused, curious and commercially driven
• A confident communicator who works well with others.
• Organised and adaptable, with the ability to manage different projects and priorities.
• Comfortable learning new platforms, tools and technologies
• Proactive, hands-on, creative and excited by the opportunity to take on a new challenge of a key role in an emerging organisation with growth plans

Howett Thorpe are acting as a recruitment agency in relation to this role and comply with all relevant UK legislation and do not discriminate on any protected characteristics. Due to the high volume of applications we currently receive, we are unable to respond to all candidates. If you do not hear from a Consultant within 5 working days, please assume that you have not been successful.

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