Marketing Manager - Insurance

Marketing Manager - Insurance
Marketing Manager - Insurance

The location of the role is Paddington, London (hybrid working).
The duration of the contract is 4 months.
The pay rate on offer is £450 - £550 per day (via Umbrella agency).

The client is a multinational high-street retailer.

Role purpose
Lead the marketing plans and campaigns for General Insurance, to deliver our brand, marketing and trading performance to accelerate financial services (FS) growth. Marketing Manager for insurance will define the marketing plan for Pet, Home and Travel Insurance and lead the execution and delivery of the marketing plan, liaising with Channel Owners to do so. This role is responsible for the marketing plans that deliver against our trading objectives for insurance products.

Key accountabilities, responsibilities, and measures

• Design and deliver the Insurance annual marketing calendar of activity with channel owners to meet marketing and trading performance
• Craft compelling creative and content to support the growth of awareness, consideration and conversion across the marketing mix - with a creative expression that capture the essence of our brand and the new FS brand strategy.
• Set and agree clear activity KPIs, effectively monitoring and reporting on weekly trade / monthly performance meetings, include category and competitor insights
• Contribute to annual budget planning and tightly manage spend against the plan, managing the Month End process in regard to marketing cost for insurance plans
• Integrate Insurance marketing and plans across the FS and retail business with category adjacencies ensure XBU marketing opportunities are maximized
• Act as the primary marketing stakeholder for Insurance with channel leads and commercial colleagues in FS and marketing counterparts at our third party relationships
• Ensure all activity you lead adheres to financial promotions and compliance requirements and you sustain the required continuous professional learning
• Build relationships across the roster of agency partners including media, CRM and creative
• Contribute to the development of the Insurance marketing and commercial strategy development

Key skills

• Experience working with financial services / insurance products
• Strong experience in campaign management
• Strong planning skillset and analytical thinker, able to translate insights into actionable marketing plans
• Track record of building and maintaining internal and external relationships and a strong communicator
• An eye for great creative and good attention to detail
• An agile approach, able to pivot dependant on business needs and trading performance, and comfortable to manage multiple projects simultaneously

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