Marketing Manager in Chester, Cheshire

Marketing Manager - Fashion

Cheshire - Hybrid Working

Enhanced Holidays - Birthday Off

40% employee discount.

Private Healthcare & Life Assurance

Are you a creative, commercially minded marketer with a passion for fashion, culture, customers and bringing brilliant ideas to life? Do you love spotting opportunities, creating campaigns that get people talking and turning great ideas into tangible results? If so, this could be the role for you.

We're looking for an ambitious and hands-on Marketing Manager to help grow an established and exciting womenswear business across every customer touchpoint. This is an opportunity for someone who combines creative thinking with commercial instinct, understands what makes customers engage and knows how to turn inspiration into impactful marketing activity.

Key Responsibilities

• Develop and deliver creative, integrated marketing campaigns across digital, social, retail and third-party channels.

• Bring a strong understanding of fashion, culture, trends and the zeitgeist to ensure marketing feels current, relevant and engaging.

• Translate product stories, customer insights and commercial priorities into exciting campaign concepts and content ideas.

• Identify opportunities to connect the business with relevant cultural moments, trends, conversations and audiences.

• Support seasonal campaigns, product launches, key trading periods, events and marketing activations.

• Work closely with the Creative team to develop briefs and bring marketing concepts to life through compelling content and execution.

• Plan, coordinate and manage marketing, advertising and promotional activity across channels, including digital marketing, social media, CRM, email, direct mail and TV.

• Develop and support customer acquisition and retention marketing strategies, helping to attract new customers and strengthen loyalty among existing ones.

• Ensure marketing activity is aligned with wider business objectives, with clear plans, responsibilities and timelines across relevant teams.

• Manage campaigns from initial idea through to delivery, ensuring projects are delivered on time, within budget and to a high standard.

• Use customer data, market insight and campaign performance to understand what resonates, measure effectiveness and inform future activity.

• Monitor competitor activity, emerging trends and the wider fashion and retail landscape to identify opportunities.

What We're Looking For

• Proven experience in a marketing, brand, fashion, retail, lifestyle or consumer-facing role.

• A strong creative instinct and the ability to develop original ideas and turn them into actionable marketing campaigns.

• A genuine passion for fashion, culture, social media and the ever-changing consumer landscape.

• A natural curiosity about trends, cultural moments and conversations, with the ability to identify relevant opportunities.

• A strong understanding of social media, content creation, brand storytelling and integrated marketing.

• Commercial awareness and an understanding of how effective marketing drives customer engagement, acquisition, retention and revenue growth.

• Experience managing multiple marketing projects and campaigns, from briefing through to execution.

• Excellent communication, organisation and project management skills, with the confidence to influence and collaborate with stakeholders across the business.

• Comfortable working at pace, managing competing priorities and bringing people together to make things happen.

• Confident using data, customer insight and performance metrics to inform decisions, while maintaining a strong creative perspective.

• A proactive, energetic and collaborative approach, with the confidence to challenge the obvious and bring new thinking to the table.

BH37846