National Business Development Manager

• Become part of an established international group with a strong reputation in professional coffee equipment and a portfolio of recognised premium brands.
• Put a high-quality portfolio of professional bean-to-cup machines in front of regional & national coffee chains, hotel groups, restaurants and major contract caterers.
• Highly competitive package including life assurance & enhance, non-contributory pension!

Business Development Manager - Commercial Coffee Equipment

Package: £60-70,000 basic salary + competitive commission, car allowance or company car options, life assurance, enhanced company pension.

UK | Field-Based

We're looking for an ambitious and commercially driven New Business Development Manager to join a leading professional coffee equipment business to take responsibility for winning new customers across the UK.

Who you'll be targeting...

Your focus will be on winning new business across:

• Regional and national coffee shop chains
• Hotels and hotel groups
• Restaurants and restaurant groups
• Contract caterers
• Other large-scale hospitality and foodservice operators

You'll engage with senior commercial, procurement, operations and hospitality decision-makers, understanding their requirements and presenting the right coffee solution for their business.

This is a true hunter position. You'll be responsible for the complete new-business sales process from prospecting through to winning the account. You'll:

• Identify and target new business opportunities across your territory.
• Build a pipeline of high-value prospects from scratch.
• Develop relationships with key decision-makers across hospitality and foodservice.
• Arrange and lead customer meetings, demonstrations and presentations.
• Understand customer requirements and develop compelling commercial proposals.
• Manage complex capital equipment sales cycles through to close.
• Negotiate commercial terms and secure new contracts.
• Win new customers and successfully hand them over to the relevant account/delivery teams.
• Consistently develop new opportunities rather than managing an inherited account base.
• Maintain accurate pipeline, forecasting and activity records.

We're looking for a proven new-business field sales professional who enjoys hunting for opportunities and winning customers. Ideally, you'll have:

• A strong track record in new-business field sales.
• Previous experience selling capital equipment.
• Experience selling into coffee shops, hotels, restaurants, contract caterers or wider hospitality/foodservice environments.
• The confidence to engage with senior decision-makers and build relationships from cold.
• Experience managing longer, consultative sales cycles involving multiple stakeholders.
• Strong commercial awareness and negotiation skills.
• A highly proactive, self-motivated approach.
• A genuine hunter mentality - you're motivated by opening doors and winning new logos.

This is an opportunity to represent a premium portfolio of professional bean-to-cup coffee machines in a market where businesses are increasingly looking for quality, consistency, efficiency and scalable coffee solutions.

You'll have the opportunity to engage with major hospitality and foodservice operators and play a direct role in growing the business through new customer acquisition.

If you're the type of salesperson who gets excited by finding a prospect, opening the door, winning the opportunity and moving on to the next one, this could be a very good fit.

• Basic Salary £60-70,000 plus competitive commission structure
• Car Allowance or Company Car
• Life Assurance, Enhanced non-contributory Company Pension
• 25 days holiday + Bank Holidays, Birthday Off