Regional Sales Manager – Agricultural Machinery in Liverpool

Regional Sales Manager – Agricultural Machinery

Location: North of England & Midlands
Salary: £50,000 basic + commission (OTE up to £70,000)
Benefits: Company Car, Performance-Related Commission
Working Arrangement: Remote / Field-Based
Employment Type: Permanent, Full-Time
Start Date: ASAP

About the Role

This is an excellent opportunity for a commercially driven sales professional with strong technical knowledge of agricultural machinery and experience managing dealership networks.

The successful candidate will be responsible for developing and strengthening an established dealer network across the North of England and Midlands, driving regional sales performance and providing technical product expertise to dealerships and end users.

This is a sales-focused position, combining dealer relationship management, business development and technical product knowledge.

Key Responsibilities

• Manage and develop an established agricultural machinery dealer network across the assigned territory.

• Drive regional sales growth, achieve agreed targets and identify new business opportunities.

• Develop regional sales strategies to increase market share and strengthen dealer relationships.

• Provide technical product knowledge and sales support across cultivation, tillage and seeding machinery.

• Support dealerships with customer enquiries, product specifications, presentations and demonstrations.

• Deliver technical product training and commercial guidance to dealership sales teams.

• Build strong relationships with dealerships, farmers, contractors and agricultural businesses.

• Attend agricultural shows, trade exhibitions, dealer meetings and industry events.

• Monitor competitor activity, market developments and regional sales opportunities.

• Maintain accurate sales forecasts and collaborate with internal sales and technical teams.

Qualifications, Skills & Experience

• Proven experience in agricultural machinery sales, regional sales management or technical sales.

• Strong technical understanding of cultivation, tillage and seeding equipment.

• Experience working with agricultural machinery manufacturers, dealerships or dealer networks.

• Demonstrated ability to develop business relationships, manage territories and achieve sales targets.

• Strong commercial awareness, negotiation, communication and presentation skills.

• Ability to provide technical product advice and recommend suitable machinery solutions.

• Relevant qualification at NVQ Level 2, Scottish NVQ Level 2 or above, or an equivalent qualification in agricultural engineering, agricultural machinery, agricultural technology or a related discipline.

• Full UK driving licence and willingness to travel regularly across the assigned territory.

Salary & Benefits

• £50,000 basic salary with performance-related commission of approximately £20,000 (potential OTE £70,000).

• Company car and remote / field-based working.

• Established agricultural machinery dealer network.

• Opportunity to work with a leading agricultural machinery manufacturer, with long-term career development opportunities.

Eligibility Requirements

All applicants must hold a minimum of an NVQ Level 2, Scottish NVQ Level 2, or an equivalent qualification relevant to the role applied for. Candidates must also have the legal right to work in the UK or hold a valid visa permitting employment.