Regional Sales Manager - Dairy Equipment

This role is not eligible for UK Visa Sponsorship - the successful applicant must have existing Right to Work in the UK or Ireland.

Are you an experienced agricultural or dairy sales professional with a strong track record of developing dealer and distributor networks?

Do you enjoy building commercial relationships, supporting major project sales, and helping dealers grow their presence with dairy farmers?

Would you like a highly autonomous UK & Ireland sales role where you can take ownership of your territory and help drive the growth of a globally recognised dairy equipment brand?

Home-Based - UK & Ireland

£45,000 - £52,000 (DOE) Plus commission/bonus

Generous car allowance

Laptop and mobile phone

Comprehensive training programme

Long-term career development opportunities

High degree of autonomy and responsibility

Opportunity to work with a globally recognised dairy equipment manufacturer

Our client is a globally recognised manufacturer of advanced dairy equipment and milking systems, with experience supporting dairy farmers worldwide. The business is committed to delivering innovative solutions that balance technology, animal welfare, and farm profitability. An exciting opportunity has arisen for a Regional Sales Manager to manage and further develop the distributor and dealer network across the UK and Ireland.

An exciting opportunity has arisen for a Regional Sales Manager to take ownership of the UK and Ireland territory, managing and developing an established distribution network while identifying opportunities for further commercial growth. Working closely with distributors, dealers, dairy farmers and internal teams, you will drive sales activity, support major project opportunities and help strengthen the company's market position across the territory.

This is a home-based role with travel throughout the UK and Ireland, so candidates can be based flexibly provided they are well positioned to cover the territory effectively.

This is a commercial, relationship-led role requiring a strong technical affinity and genuine interest in agriculture. The successful candidate will act with a business-owner mindset for the territory, combining dealer development, project-based sales, commercial planning and customer support to achieve revenue and margin objectives.

• Manage and develop the distributor and dealer network across the UK and Ireland, driving engagement and sales performance.
• Support distributors and dealers in securing major dairy and livestock projects, providing commercial input during complex negotiations.
• Identify new business opportunities while developing existing dealer and customer relationships.
• Deliver agreed revenue and margin targets across milking equipment, spare parts and milking hygiene products.
• Develop and implement the territory's commercial strategy in collaboration with the Sales Director and wider management team.
• Work closely with technical and after-sales teams to deliver excellent customer service and long-term account growth.
• Monitor market and competitor activity, maintaining accurate sales forecasts, pipeline reporting and commercial insight.
• Travel extensively throughout the UK and Ireland, with occasional international travel.

• Proven experience in agricultural, dairy, livestock, machinery, equipment or related B2B sales
• Experience in project-based sales and/or developing a distributor or dealer network
• Strong commercial awareness with the ability to manage sales, budgets and margin objectives
• Strong technical affinity and a genuine interest in the agricultural and dairy sectors
• Confident relationship-builder with strong listening, influencing and negotiation skills
• A proactive "business owner" mindset with the ability to take responsibility for a large territory
• Efficient, structured and methodical approach to territory and workload management
• Strong diplomacy and customer-service orientation
• Strong analytical and problem-solving skills
• Full driving licence and willingness to travel extensively throughout the UK and Ireland

Existing knowledge of the UK and Ireland dairy industry

Previous experience selling milking equipment, dairy technology, agricultural machinery or capital equipment

Established relationships with agricultural dealers, distributors or dairy farmers

Experience supporting large-scale or complex capital equipment projects

Additional language skills, particularly French, German or Dutch

Full-time, home-based position with a high degree of autonomy. Travel throughout the UK and Ireland is expected to support distributors, dealers and customers, with occasional international travel where required.

Please click on the "apply now" button. As we are a specialist recruitment business within the Agricultural and Farming industry, all applicants must hold an NVQ Level 2, Scottish NVQ Level 2, or an equivalent qualification relevant to the role.

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We thank all applicants who apply for this role; however, only those shortlisted for interview will be contacted. All applications will be handled in strict confidence and personal details will not be shared without prior consent.

Established in 2013, Agricultural and Farming Jobs provide expert recruitment, headhunting, and job advertising services across agriculture, horticulture, food and fresh produce, veterinary, animal health, agrochemicals, machinery, technical and engineering, and specialist education sectors across the UK and internationally.