Regional Sales Manager x2 in Swindon, Wiltshire

Position: Regional Sales Manager x2
Location: 1x South East | 1x South West
Salary: £70k + car
The Company: A growing supplier of high-performance abrasives, welding consumables and associated products.

The Role:
•    Building strong commercial relationships with industrial distributors, welding distributors, engineering suppliers, trade counters and regional buying groups.
•    Developing new distributor accounts and growing sales through existing distributor partners.
•    Supporting distributor sales teams with product knowledge, demonstrations, joint customer visits and commercial training.
•    Creating regional sales plans to drive revenue, margin and repeat business.
•    Ensuring distributors are actively promoting company products and not simply holding passive stock.
•    Helping distributor branches understand where company products fit against existing brands.
•    Supporting distributor-led customer trials, site visits and product conversions.
•    Identifying branch-level opportunities, regional buying opportunities and larger group-level agreements.
•    Working closely with distributor managers, branch managers, sales representatives and purchasing teams.
•    Although this is a distributor-led sales role, the successful candidate must be comfortable working directly with end users where required to support the distributor and help secure sales
•    Attending joint visits with distributor sales teams.
•    Demonstrating products on customer sites.
•    Helping convert end users from competitor products.
•    Understanding customer applications, pain points and usage volumes.
•    Providing clear commercial feedback to both the distributor and company management.
•    Supporting product trials and ensuring trials are followed up properly.
•    Helping distributors turn demonstrations into orders and repeat sales.

Requirements:
•    A strong and proven background in regional sales, distributor sales, industrial sales, technical sales, key account management or field sales.
•    Ideally 10+ years’ experience in a relevant sales role, or an equivalent level of proven commercial achievement.
•    Experience selling through distributors, stockists, trade counters or industrial supply networks.
•    Strong knowledge of abrasives, welding products and engineering products.
•    A clear understanding of how to support distributors and help them sell to end users.
•    A successful track record of winning new business and growing existing accounts.
•    Experience conducting product demonstrations, trials or technical sales presentations.
•    The ability to influence distributor sales teams and branch managers.
•    Strong commercial awareness, including margin, pricing, volume potential and competitor positioning.
•    The ability to work independently across a regional territory.
•    Strong CRM discipline and accurate reporting habits.
•    The credibility to speak with business owners, branch managers, purchasing teams, sales teams and end users.