Senior Analyst, Ad Strategy

• Support strategic analysis across international markets, reflecting differences in market maturity, regulation, and advertiser sophistication.
• Develop comparative views, market frameworks, and structured analyses to inform global vs local decisions.
• Support ongoing product prioritisation tied with the sales planning process.

• Produce clear, concise, executive‑ready decks and documents to support leadership discussions.
• Turn complex analysis into structured narratives with clear takeaways.
• Support ad‑hoc strategy deep dives as needed.

• Apply a strong understanding of programmatic advertising and ad tech ecosystems to inform strategy work.
• Translate ecosystem knowledge into implications for ad product and monetisation strategy.

• 3-5+ years' experience in advertising environments - e.g. ad revenue strategy, ad tech, ad strategy or programmatic. Background in consulting, strategy, analytics, or similarly structured problem‑solving roles is highly desirable.
• Comfort working with and analysing data sets including AI tools.
• Exposure to targeting, measurement, audience strategy, or ads data enablement.
• Experience working with international or multi‑market contexts is a plus.
• Direct experience within the advertising ecosystem (publisher, platform, ad tech, agency, or advertiser) strongly preferred.
• Strong analytical and problem‑solving skills.
• Comfort working with ambiguity and bringing structure to complex questions.
• Strong written and visual communication skills, particularly for senior audiences.
• Collaborative working style with product, data, and commercial teams.
• Pragmatic, impact‑focused mindset.
• Bachelor's degree or higher.

GCS is acting as an Employment Agency in relation to this vacancy.