Senior Marketing Manager (Retail) in Edinburgh, City of Edinburgh

CAN YOU TAKE US FROM THE BOARDROOM TO TIKTOK?

Senior Marketing Manager (Retail)

Edinburgh | £55,000–£60,000 + Benefits

Can you present confidently to Directors in the boardroom one minute, then get in front of the camera creating TikTok content the next?

We're looking for a commercially driven, creative marketing professional to lead the marketing function of an established and successful Scottish multi-site retail business.

This is no ordinary marketing role. You'll combine strategy, social media, content creation and hands-on retail marketing, with the opportunity to shape the brand and make a real impact on business growth.

THE ROLE

• Lead and deliver the marketing strategy, driving brand awareness, footfall and sales.
• Own social media across TikTok, Instagram and Facebook, creating engaging content and confidently featuring in videos.
• Present marketing plans, budgets and performance to Directors, influencing decisions at boardroom level.
• Work alongside store teams to maximise local marketing opportunities and improve customer experience.
• Spend time working alongside retail teams, identifying opportunities to improve footfall, sales and the customer experience.
• Identify opportunities to attract new customers, particularly from China, Asia and other international markets.
• Use customer insight and commercial data to measure success and identify growth opportunities.

ABOUT YOU

You'll be a confident, hands-on marketing professional who can move comfortably between strategy, creativity and practical delivery.

You'll ideally bring:

• Proven marketing experience, preferably within multi-site retail.
• Strong commercial awareness and an understanding of what drives retail sales.
• Experience creating social media content and an understanding of TikTok and digital trends.
• Confidence in front of the camera and presenting to Directors.
• Excellent communication and stakeholder management skills.
• An approachable, visible style and a genuine passion for retail.

Experience with an established Scottish retail brand would be advantageous, as would knowledge of Chinese and Asian markets.

THE OPPORTUNITY

A chance to take ownership, bring fresh ideas and shape the future marketing direction of an established and growing retail business.

We're looking for someone with personality, creativity and commercial instinct - someone equally comfortable in the boardroom, behind the camera and out in the stores.

If that sounds like you, we'd love to hear from you.