Specialist Project Professional in Wakefield, West Yorkshire

Sector Marketing Manger

Wakefield

Contract

£17 per hour

Our client is looking for an experienced Sector Marketing Manger

2 days from home - 3 days in office

This is a senior marketing role responsible for leading the development and delivery of marketing strategies for YPO's Procurement Services sector. The postholder will work closely with senior leaders and category teams to increase brand awareness, generate leads, strengthen customer relationships, and drive revenue growth. The role combines strategic planning, campaign leadership, stakeholder management, and performance analysis to support organisational objectives and commercial success.

 This is one of a number of roles we are recruiting for please visit our website colbernlimited co uk

Develop and implement annual marketing strategies aligned to organisational and sector objectives.
Lead, plan, execute, and evaluate multi-channel marketing campaigns that attract new customers, increase engagement, and improve retention.
Drive qualified website traffic and generate leads for the procurement team.
Act as the marketing lead for Procurement Services, partnering with category leads to deliver agreed business priorities.
Oversee the creation of compelling content across websites, blogs, publications, email campaigns, and digital channels.
Manage the end-to-end delivery of email marketing campaigns, including planning, execution, reporting, and optimisation.
Monitor customer behaviour, market trends, competitor activity, and campaign performance to inform marketing decisions.
Identify and implement innovative marketing techniques, technologies, and continuous improvement initiatives.
Build relationships with suppliers, partners, and agencies to maximise collaboration opportunities and commercial outcomes.
Take ownership of customer touchpoints, communications, and marketing assets to ensure a consistent customer experience.
Planning and Organising
Lead extensive marketing planning to support delivery of the organisational strategy.
Hold full responsibility for marketing activity within the assigned sector, including forecasting, budgeting, campaign planning, timelines, and performance delivery.
Coordinate cross-functional planning with procurement, sales, customer services, finance, operations, and other internal teams.
Balance strategic priorities while responding effectively to ad hoc requests from senior stakeholders.
Continuously analyse and monitor campaign performance, using data and insights to optimise results and achieve objectives.
Problem Solving and Decision Making
Make strategic and operational decisions regarding the planning, implementation, and measurement of marketing activity.
Ensure all marketing activity maintains the integrity of the YPO brand and delivers a positive customer experience.
Influence senior stakeholders and sector leaders on marketing strategy, priorities, and delivery.
Recommend and implement tactical and strategic improvements that support business growth and organisational objectives.
Stakeholder Management and Relationships

PLEASE VISIT OUR WEBSITE FOR MORE OPPORTUNITIES colbernlimited co uk

The first part of our recruitment process is to send your CV. Should you be short listed Colbern Limited will contact you within 5 days or we may contact you about other job opportunities.  Colbern Limited along with our clients are an equal opportunities employer